This is the “sexy” part of the Musion Creating shows that will capture and entertain crowds, selling tickets, food and drinks, driving people into the casinos. Each venue team had a grasp of this side of the business and each venue has different needs in terms of content to lure in their local demographic into the venue. This was seen as the main draw and market for the use of the system, but the statistics for Musion UK and all of our global reseller channel show that entertainment installations account for only 20% of our installations and only 15% of our annual turnover.